By Alan Cooper, Robert Reimann, David Cronin
This thoroughly up-to-date quantity provides the potent and functional instruments you want to layout nice computer purposes, net 2.0 websites, and cellular units. You’ll study the foundations of excellent product habit and achieve an knowing of Cooper’s Goal-Directed layout procedure, which includes every little thing from carrying out consumer learn to defining your product utilizing personas and situations. eventually, you’ll collect the information to layout the absolute best electronic services and products.
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Extra resources for About Face 3: The Essentials of Interaction Design
We’ll try to answer those questions in the remainder of this chapter. Users’ goals are often quite different from what we might guess them to be. For example, we might think that an accounting clerk’s goal is to process invoices efficiently. This is probably not true. Efficient invoice processing is more likely the goal of the clerk’s employer. qxp 14 4/3/07 6:00 PM Page 14 Part I: Understanding Goal-Directed Design performing routine and repetitive tasks, although he may not verbally (or even consciously) acknowledge this.
Does it tell us how they will actually use the product we’re building? Does it tell us why they are doing whatever it is they might need our product for, why they might want to choose our product over our competitors, or how we can make sure they do? Unfortunately, it does not. We’ll soon see how to address the issue of understanding users and their behaviors with products. Conflicting interests A second problem affects the ability of vendors and manufacturers to make users happy. There is an important conflict of interest in the world of digital product development: The people who build the products — programmers — are usually also the people who design them.
Finally, when companies do focus on the users, they tend to pay too much attention to the tasks that users engage in and not enough attention to their goals in performing those tasks. Software can be technologically superb and perform each business task with diligence, yet still be a critical and commercial failure. We can’t ignore technology or tasks, but they play only a part in a larger schema that includes designing to meet user goals. qxp 4/3/07 6:00 PM Page 15 Chapter 1: Goal-Directed Design Goals versus tasks and activities Goals are not the same as tasks or activities.